Modifying your logo to fit the season sparks interest in your business’s seasonal campaign. If you have a seasonal product, such as a gingerbread scented candle, or provide a season-specific service, like pumpkin carving classes, then creating a holiday logo will help draw attention to your specialty line.
For example, a wellness coach might promote their health and mindfulness podcasts during the sometimes-stressful Christmas season. A local construction business could incorporate a summer theme into their logo to promote a summertime-only sale. A makeup artist could release new colors that coordinate with the season. A baker might use special holiday packaging to boost gift sales.
No matter what your business is, branding your logo to fit the holidays can draw attention and attract new customers.