Like with fonts, the colors in your logo are going to send your audience a message about your brand. Even if your favorite color is purple, that’s not enough of a reason to apply it to your logo.
Let’s circle back to our audience mistake #4: Why did the thought of a black logo for a children’s entertainment company immediately put you off?
The answer is that colors have their own psychology, whether we’re consciously aware of it or not. Blue conveys serenity and sophistication, whereas red expresses passion and energy, while black certainly doesn’t emit cheerful-terrific-fun vibes.
Also, as mentioned above, you should limit your color combinations to 3 at the most (such as black, white, and a third color that stands out). Too many colors will make for a messy logo, while 2 or 3 will make for a clean, crisp design.
To make sure you choose the right colors for your logo, research color psychology to see what best suits your brand. Also, consider looking at your competitors to see which colors are the most common. If you notice a lot of logos are, let’s say, green, you don’t want to blend into the crowd by choosing the same color, but you can find a way to make it pop (maybe add a splash of gold or brown).