How Brandfolder & Other Competitors Compare


Because the top digital asset management software (DAM) options are so alike, shopping often comes down to considering three characteristics: price, ease of use, and overall customer experience. Reading user reviews and browsing sites like Capterra can help, but even those resources often lack the specifics you need to make an informed decision.

Luckily, we’ve spent plenty of time chatting with customers who have switched from Bynder to Brandfolder — or used other Bynder alternatives — to know what it is about Bynder that works for some clients… and where others feel Bynder’s software is lacking.

In our post, we’ll talk about the top six Bynder alternatives, starting with our software, Brandfolder, after explaining the pros and cons of Bynder. Our post covers:

Bynder’s core features
The pros and cons of Bynder
How Bynder and Brandfolder Compare
Other top DAM software options to think about

You can save creative teams hours and maintain brand consistency by using Brandfolder to store all of your digital assets, facilitate collaborative work, and share assets with both internal and external users. Book a demo with our team here.

Bynder platform overview

Bynder’s primary function is to ingest and organize all of a brand’s digital assets in a central location. This includes photos, videos, documents, templates, spreadsheets, brochures, marketing content, and more. As is the case with DAMs, it is possible for users to search and find the asset they need, and they also eliminate duplicate files and outdated versions of assets. Bynder can also provide branding automation to streamline the content lifecycle and provide better ways to control digital asset distribution (via public and custom share links, open asset libraries, and external uploading features).

Bynder’s software also offers a few other products, such as:

  • Creative Project Management: Bynder’s Creative Project Management tool allows users to respond to asset requests, review and approve new assets, and work with teams on updating existing assets all in real-time.
  • Brand Identity Guidelines: This allows users to establish rules (brand guidelines) on how and when to use digital assets. Brand Identity Guidelines can include everything from color HEX codes and approved fonts to “Dos” and “Don’ts” on asset usage.
  • Video Brand Studio: The Video Brand Studio allows users to create new videos and modify existing videos to fit specific channels and audiences. Users can modify video length, size, and even add overlay text to repurpose video assets as needed.
  • Digital Brand Templates: Digital Brand Templates allow marketers to transform existing assets to suit their specific needs, saving designers time and maintaining brand consistency across social media channels, websites, and digital ads.
  • Print Brand Templates: Much like the Digital Brand Templates, Bynder’s Print Brand Templates allow users to create print-ready content from existing digital assets.
  • Asset Analytics: Asset Analytics give users a look into how their assets are performing, including how many times they’ve been downloaded and shared.

Bynder also integrates with a number of applications, including WordPress, Hootsuite, Vimeo, and more. Plus, users can access Bynder at any time or any place using Bynder’s iOS and Android mobile apps.

One of the main reasons why Bynder has a place in the market is that it’s versatile and customizable enough to suit any business size or industry. While Bynder attracts mostly enterprise businesses, their software can work well for mid-size and small businesses, too. Instead of offering a “one-size-fits-all” solution, Bynder allows users to decide how much storage space they need, upgrade storage as they go, and select add-on features to tailor the software to fit their users.

Bynder differentiates itself by offering a 30-day trial, which makes many people feel more comfortable giving Bynder a try. While this 30-day trial can be viewed as a perk, it’s worth noting that this 30-day period is spent ingesting assets, learning the ins and outs of the platform, and getting the software up and running; by the time you are ready to test Bynder’s software, the trial is up and you’re invested.

Some of the more common complaints we’ve read and heard about Bynder revolve around their customer service. Bynder’s team is responsive and informative during the sales and implementation process, but many customers say that contact falls off afterward. When questions arise or teams need assistance, Bynder can be slow to respond. Not only that, but getting help with updates or modifying features can take time, as those things require assistance from Bynder’s customer experience team.

Lastly, given all of Bynder’s functionality, it’s no surprise that Bynder can be a little pricey (which is why they may appeal most to larger businesses with bigger budgets). Like most DAMs, pricing is influenced by the number of users, amount of storage, and additional features; however, unlike Brandfolder, Bynder charges for guest users, and this can hike up the cost quickly.

Brandfolder: Bynder’s Top Competitor

Brandfolder platform overview

Bynder’s primary competitor is Brandfolder’s digital asset management software because the products are strikingly similar: We offer many of the same features as Bynder, our platform is highly customizable to fit different industries and business sizes, and Brandfolder seamlessly integrates with over 40 other tools.

When looking at our features, you’ll notice we offer a few things Bynder does not (and vice versa) but, for the most part, the two software have the same functionality. Apart from ingesting and storing brand assets, Brandfolder also:

  • Facilitates clean asset organization: Users can curate certain assets for specific audiences, segment similar assets in sections, group multiple assets together, assign pin tags and labels to assets for easier searchability.
  • Has a branded look and feel: Users can customize their Brandfolder to match their brand with logos, custom headers and header images, custom fonts and colors, vanity URLs, and more.
  • Offers the most intuitive interface: Smart search features like auto-tagging, pinned search terms, AI image recognition, automatic metadata extraction, in-document search, and suggested search features allow users to find the exact digital content they need without shuffling through folders.
  • Allows for bulk editing and asset approval: Users can merge, move, and tag multiple assets at once, manage duplicate or similar assets, and view every asset’s version history with just a few clicks.
  • Lets users edit and convert files upon export: Instead of downloading and modifying assets in third-party software, users can choose the file size and format they want to download straight in Brandfolder. We even have preset social media sizes so users can quickly crop and edit assets for different channels.
  • Offers collaborative tools: Users can annotate assets and work through comments in real-time, check assets out for updates, push assets back and forth between Brandfolder and Adobe Creative Cloud, edit video files, create customizable templates for marketing and sales teams, and approve new or updated assets with Brandfolder’s workflow features.
  • Keeps assets private and secure: Users can change privacy settings on both Brandfolders and collections, and the Brandfolder team implements the best security tools to protect and backup your assets.
  • Enables rights management: Brandfolder allows users to set expiration dates on assets and collections and grant/deny access to assets via asset requests.
  • Simplifies asset sharing: Between collections, permissions, customizable share links, and embeddable asset links, sharing assets between teams, guest users, and uploading to other sites requires little time.
  • Provides asset insights and analytics: Admins can view how many times assets have been downloaded, who is downloading assets, and where assets are hosted, to see how assets are being used (and if they’re being used the right way).

The differences between Bynder and Brandfolder lie in the intangibles. In comparison to Bynder, Brandfolder has:

  • Shorter implementation cycles — In most cases, it takes less than 30 days to ingest and organize all of your assets.
  • Better useability — Getting set up in Brandfolder requires little to no training and navigating the software is straightforward.
  • More hands-on customer service — We strive to offer the best customer service in the DAM industry; that’s why we offer both onboarding services and support services, and all clients receive a dedicated account manager, so our customers know we’re available to help beyond the implementation process.

Let’s talk more about how Bynder and Brandfolder compare.

Bynder follows more of a traditional folder structure for organizing assets, Brandfolder structure is designed to suit the user. Most users prefer Bynder and Brandfolder over other DAM software solutions because both products are user-friendly and easy to navigate. However, Brandfolder is more intuitive and scores higher in terms of useability because we grant the option to abandon the typical file folder structure and use Brand Intelligence machine-learning technology to automate and enhance asset metadata tagging and searchability.

Brandfolder has been compared to the Google Image Search of DAMs, and that’s because users can type in virtually anything about the asset they’re looking for and find the asset they need, and asset thumbnails allow users to scroll through results and preview assets without ever opening them. In Bynder, users can get hung up searching folders and subfolders if they don’t know the asset name, where an asset is located, or if the asset has been uploaded to the wrong place, ultimately costing teams time.

Brandfolder offers unlimited, free guest users. One of the biggest reasons why customers choose Brandfolder over Bynder is Brandfolder’s free guest seats: we offer unlimited guest seats at no extra charge, so users can receive and share assets with anybody without worrying if they’re a registered user. Since guest seats can hike up the cost of a digital asset management system, businesses of all sizes, appreciate the ability to share assets with external users for free.

Brandfolder’s usage analytics are more robust. Brandfolder’s analytics are also more advanced than Bynder’s. Bynder offers great insight on the number of assets you have and how many times assets have been downloaded, but Brandfolder offers more details on who is downloading assets and how they’re being used.

Bynder has light workflow functionality. While Brandfolder’s metadata tagging and analytics are more robust, Bynder’s Project Management Suite is slightly more advanced than Brandfolder’s. Bynder’s workflow functions can replace apps like JIRA, or Basecamp, or Reich, whereas Brandfolder allows users to push content back and forth between applications for updates and edits (still skipping the download process). Bynder’s templating tools are also more convenient, as Bynder users can template with Sketch and Photoshop where Brandfolder only allows templating via InDesign.

It should be noted that, when it comes to workflow, Brandfolder integrates seamlessly with Smartsheet to provide the most robust functionality.

Bynder incorporates a number of extra features into their digital asset management system, but they don’t do all of those things well. That said, one problem with Bynder’s software is that it tries to do too much. Many asset management platforms, not just Bynder, stray from their core offering and try to incorporate other features and functionality in their software for their users. While these features can be helpful and time-saving, they can also cause hiccups when they don’t work as expected. At Brandfolder, we keep our focus on asset and content management — and allow clients to pick and choose the features and integrations they want to add — so that we can offer the absolute best DAM software to our users, instead of trying to be a DAM and PIM or CMS or CRM software.

Brandfolder allows users to make software updates and modifications themselves, Bynder’s software changes require the help of a Bynder representative. Beyond offering free guest users, we also save teams money by allowing them to make software updates or modify their Brandfolder features all on their own, instead of paying for professional upkeep. Of course, our teams are always available to assist with modifications or updates, but we won’t charge teams extra for periodic help.

Brandfolder has a 98% retention rate and the best customer service in the DAM industry. Due to Brandfolder’s ease of use and top-tier customer experience team, we have one of the best retention rates — close to 98% — of all digital asset management software. Our team assists during the entire onboarding process and offers training so every user can quickly learn the ins and outs of Brandfolder and feel comfortable using the software on a day-to-day basis. By sticking with our clients and being available to help even after the implementation process, we’re able to keep a happier customer base and maintain clients even if they change jobs.

In addition to Brandfolder, many people who consider Bynder also consider Widen, Canto, Nuxeo, MediaValet, and Filecamp.

Widen Collective

Widen platform overview

Widen’s been around for over 20 years and is a top digital asset management option for mid-size and enterprise businesses (500+ employees). Since their debut, they’ve won countless technology awards, expanded to over 175 countries, and worked with clients and e-commerce businesses across all industries.

In addition to functioning as a DAM, Widen also offers cloud-based solutions for project information management, marketing workflow and resource management, and brand management through its core integrations — instead of branding themselves as a DAM, they describe their software as a DAM+PIM solution and support the content lifecycle from creation to distribution. Apart from their main offerings, Widen also integrates with many other tools to enable creative and marketing workflows.

We’ve noticed three common complaints about Widen: Many users find the software tricky to learn, customer service can be slow to respond, and the software can be costly (starting at $20K). However, after getting accustomed to the software, many users find that permissioning is straightforward and searching assets in Widen is simple, and the ability to convert assets on the fly saves teams even more time.


Canto platform overview

While Widen commonly serves enterprise businesses, Canto is often more appropriate for smaller businesses. We like Canto because they focus solely on digital asset management, with some light workflow features, without trying to stretch their offerings too far. They’ve been in business for over 25 years and have spent a lot of time updating and refining their software to make the ingestion process more streamlined, organization clearer, and searching assets easier.

Canto users enjoy its crisp UX, collaborative workflow functionality, and asset portal features that allow both internal and external users to search, update, and upload assets with ease. Canto also integrates with 50+ other applications, and with Canto API, users can even create their own integrations.

While Canto does lack in some extra features and add-ons that can be useful for small businesses looking to scale, they do a good job letting smaller teams run their digital asset management because they offer basic organization features and allow simple searching and sharing.


Nuxeo platform overview

The next option on our list, Nuxeo, doesn’t define itself as a digital asset management system, but rather, an open-source content management system that allows users to build smart content applications. Nuxeo core offerings include:

  • Document management
  • Case management
  • Digital asset management
  • Product asset management
  • Knowledge management
  • Enterprise content management

In regards to its digital asset management benefits, users praise Nuxeo’s advanced search and filtering options, modern UI, customizable taxonomies, and flexible metadata models. Many reviewers also enjoy how customizable the software is — Nuxeo is fairly developer-friendly, so IT professionals are able to dig deep and customize the software to work better for their teams.

Nuxeo appeals mostly to enterprise businesses and specializes in working with financial services, such as banks and insurance companies. Their software fits a number of use cases, but it’s downfall is that ingestion and implementation can be challenging and time-consuming, reviewers report bugs and glitches when using the software, and setting up or updating the software requires the help of a developer.


MediaValet platform overview

MediaValet is the only digital asset management platform built on Microsoft Azure, and MediaValet focuses on digital asset management as its core function. Businesses small and large like MediaValet for its ease of use, collaborative workflow features, and robust search capabilities. MediaValet can ingest and organize assets of all types, and users can find digital files after import by browsing asset categories or plugging in search terms.

Users also enjoy MediaValet’s hands-on customer service and training, as their support makes the ingestion and implementation processes smooth. MediaValet also offers unlimited users, customizable AI capabilities, and a number of integrations to make sharing assets and working with teams easier and more cost-effective. Not to mention, MediaValet is one of the few DAMs that offer a free trial period after you first get started.

While MediaValet is fairly easy to use, some reviewers of the software do mention that searching and finding assets could be easier, and other reviewers mention they’re dissatisfied with the lack of analytics and insight into how assets are performing. Another MediaValet con is its limited sharing functionality, as there is no way to create customizable share links for external users.


Filecamp platform overview

Filecamp is one of the least expensive DAM software options, making it a solid option for smaller companies. Filecamp offers three plans: Basic, Advanced, and Professional, with costs ranging from $29 to $89 per month. Plans can also be upgraded or downgraded, and storage space can be modified at any point.

While the functionality of Filecamp is similar to Bynder, it’s less developed and only supports up to 100GB of storage. Filecamp offers light workflow features, user-friendly sharing, simple search functions, custom branding options, user and folder permissioning, asset security, and it accommodates all asset types (images, videos, PDFs, brochures, templates, etc.). Filecamp also doesn’t go crazy with add-on features and extra functionality — its core offering is digital asset management and that’s what it does best.

Getting Started With the Best DAM Software

Beyond features, clients should consider their specific needs and the overall customer experience when shopping for the right digital asset management solution. Most DAMs have the same core functionality:

  • Asset ingestion
  • Asset organization
  • Simple search
  • Asset sharing
  • Asset access control
  • Version history
  • Customizable metadata information

We’ve designed Brandfolder to fit within the price range of many smaller and mid-size businesses while also remaining scalable to work for enterprise businesses. Our teams are committed to assisting clients every step of the way, and choosing the right features and appropriate storage space to suit your needs is straightforward. To see how Brandfolder can work for your business, schedule a demo with our teams here.