Taste Shakers help Le Pain Quotidien into retail


Le Pain Quotidien, Taste Shakers, William Murray, Retail, Bakery, Restaurant

Food and drink retail experts, Taste Shakers, have been commissioned by Belgian bakery-restaurant group, Le Pain Quotidien, to bring its baked goods offer to the supermarket shelves!

With a delicious range of organic breads, brioche, viennoiserie and breakfast spreads currently on sale at its 15 restaurant bakeries across the UK, Le Pain Quotidien is ready to bring its brand to retail. Taste Shakers will be helping them prepare for expansion, prioritising and streamlining supply for key product lines, before partnering to manage and grow the grocery business following launch.

A joint venture between William Murray PR & Marketing and retail experts, Category Wins, Taste Shakers was created in 2020 to help food operators capitalise on the public’s growing appetite for restaurant quality options at home. Its team of experts advise brands including Stem & Glory and Temple of Seitan, and have a collective 100 years’ experience in retail category management, national account sales and foodservice & retail PR & marketing.

David Marston, Co-Founder, Taste Shakers, says: “The total morning & snack bakery category is currently valued at £1.08bn / +8.5% and with breakfast becoming a growing shopper occasion in retail, space has grown for the sub category in pre-packed bakery over recent times. What’s more, the categories for specialty bread and traditional rolls show clear opportunities for premium quality breads that can offer added value and health, supporting shoppers in their quest for healthier diets and great tasting bakery products.

With Le Pain Quotidien’s established brand, high street presence and delicious premium baked goods, we’re confident we can help bring their products to UK shoppers, boosting brand recognition while generating new revenue streams for their business.”

Anita Murray, Co-Founder, Taste Shakers, says: “We are delighted to be working with such a quality established bakery brand as Le Pain Quotidien. The brand has weathered the storm, despite an incredibly challenging couple of years for the restaurant sector. Now, we’re excited about working with them to move them onto their next stage of growth, bringing their delicious products to consumers across the UK.”

Frederic Lluch, Managing Director UK, Le Pain Quotidien added, “We’ve already developed a loyal following in our UK bakery-restaurants. Now we feel the time is right to capitalise on this, bringing our products to a wider audience.”

“We’re delighted to be taking this step with Taste Shakers. They have expert knowledge and established networks in the retail industry, which will be invaluable. They also bring with them a passion and enthusiasm for our products and our brand.”

Le Pain Quotidien, Taste Shakers, William Murray, Retail, Bakery, Restaurant

More About Taste Shakers 

Taste Shakers is a joint venture between retail experts Category Wins and foodservice PR & marketing agency William Murray Communications.  

The unique combination of Category Wins’ retail and William Murray’s foodservice expertise gives Taste Shakers the best possible position to help operators establish an income stream, increase brand exposure and cross promotional opportunities from UK retail. 

Between them, the Taste Shakers team – Alexis Philippidis, David Marston, Anita Murray, Fiona Hamilton and Rebecca McGuire – have over 100 years’ experience in the market and a real passion for driving innovation and helping brands succeed. 

Find Taste Shakers on LinkedIn 

More About Le Pain Quotidien

Le Pain Quotidien (French for “the daily bread”) is a bakery-restaurant concept founded in Brussels in 1990 by Alain Coumont. As a young chef, Coumont was unhappy with the quality of bread available in Brussels, so he started making his own organic sourdough bread using only 4 ingredients: water, flour, salt and time. Le Pain Quotidien now has more than 220 bakeries in 15 countries on 3 continents. Le Pain Quotidien’s mission is to create meaningful connections in a home away from home, with simple but delicious and authentic organic and local cuisine made in house.