Pizza Hut Expands Its Vegan Menu


Pizza Hut, Germany, Vegan, Beyond Meat

Pizza Hut has expanded its menu, adding the new vegan pizzas; ‘Chik ‘n’ Cheez’, ‘Smokey BBQ’, and ‘Tuscany Spicy’ Which are now available in Pizza Huts across Germany. The launch is a first for Pizza Hut Germany, a move it said it made due to increasing customer demand.

The vegan chicken includes a “cheese-flavoured sauce”, red onions, pepper mix, mushrooms, and the vegan chicken meat’ the barbecue option also includes vegan chicken, barbecue sauce, corn, onions, and peppers; and the Tuscany Spicy includes corn, jalapenos, bruschetta, and balsamic vinegar. All of the pizzas are topped with Violife’s dairy-free cheese. The chain also launched a vegan penne pasta with vegan cheese sauce and Violife’s vegan cheese.

“It is time! Pizza Hut goes vegan,” the chain said in an Instagram post earlier this month. “You wished for it [and] we made it happen. We have created not just one, not two, but three vegan pizzas for you.”

In January, Pizza Hut launched a vegan chicken and Violife pizza in the U.K. for Veganuary. That pie, the Vegan Flamin’ Buffalo, was topped with Frank’s Red Hot Sauce.

“We are thrilled to announce our latest collab with the iconic Frank’s RedHot® Sauce, and can’t wait for our guests to try it!,” Kathryn Austin, Chief People and Marketing Officer at Pizza Hut Restaurants, said in a statement at the time. 

“Expanding our already extensive vegan range has been on our radar for some time, and we’re so excited to be able to offer our Vegan guests even more choice when they eat with us.”

Pizza Hut X Beyond Meat

The three new pizzas build on Pizza Hut’s expansion into vegan offerings. Part of the Yum! Brand family, which also includes Taco Bell, Pizza Hut has partnered with Beyond Meat in a number of markets.

Pizza Hut locations in Belgium now offer Beyond Meat as a permanent menu item, also with Violife cheese.

In January, Pizza Hut Canada made Beyond Meat’s Italian Sausage Crumbles a permanent menu item. That followed a similar launch in the U.K. last year.

Pizza Hut tested two Beyond Meat Pan Pizzas in the U.S. in 2020, then added vegan pepperoni from Beyond Meat to select locations last year for a limited time. It marked the first time a major pizza chain launched vegan meat in the U.S. market.

Vegan options increasing importance..

According to Viva!It is difficult to find accurate data about the global growth of veganism”. However, what we do know is that “Germany is one of the global leaders in vegan products, accounting for 15% of new vegan products”.

According to the Government Office for Science. 2011. Foresight Project on Global Food and Farming Futures Synthesis Report; vegan diets result in 76% less land use and 50% less greenhouse gas emissions.

These are just a couple of the statistics available that help to show consumers as well as competitors, the importance of directing more energy into vegan options.