Goals Setting as a Small Business Owner

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You can make your goals for the end of the year, or quarterly, or monthly. To help you create the right goals for your business, use SMART goals.

SMART goals stand for:

Specific: Your goal should be clear and specific. If it isn’t, you won’t be able to truly focus on it. 

A specific goal can look something like this: I want to gain 2 clients by the end of the month/quarter/year. I want to gain 500 Instagram followers by the end of the month/quarter/year.

Measurable: Your goal should be measurable. A measurable goal should answer these questions: How much? How many? How will I know I accomplished my goal?

Achievable: Your goal should be realistic in order to achieve it.

Ask yourself: How will I accomplish this goal? How realistic is this goal based on constraints like time and finances?

Relevant: Does this goal matter to you? Does it align with your overall vision?

Ask yourself: Does it seem worthwhile? Does it match my vision? Is it the right time?

Time-bound: every goal needs a deadline to work towards. Ask yourself: when should this goal be completed? What can I do today? In six weeks? In six months?

Using the SMART goals method can help you create goals that you’ll achieve in the given time frame. 

For your goals, using the SMART goal method, you’ll want to include: